A few words about us

why choose us


Since opening our doors over 25 years ago, we have prided ourselves on our unwavering commitment to providing  the highest quality fresh bakery products along with superb customer service.  We are dedicated to creating innovative, high quality lines of great tasting breakfast items, breads, cakes, pastries, and specialty desserts using only the finest ingredients.    All of our products are free of preservatives and are made to order.  We deliver 7 days a week throughout Southern California, using our own fleet of specially equipped vehicles.


We are certified by the Women's Business Enterprise National Council (WBENC) as a woman-owned business and have been HACCP certified.  We follow the strictest guidelines in maintaining a clean and safe environment for our employees to ensure the highest quality products for our customers.  In recognition of their commitment to excellence, the National Association of Professional Woman (NAPW) recognized Pearl as Woman of the Year in 2012.





About Us

What began in 1986 as a small bakery/coffee shop has emerged as one of the finest wholesale bakeries in Southern California, providing customers with an assortment of scrumptious, freshly baked breakfast items, mouth-watering desserts, and an array of delicious breads, rolls and bagels.  


Having worked in the Food and Beverage in South Africa, Simon bought a small coffee shop in Huntington Beach soon after immigrating to the US.   Armed with nothing more than a commitment to excellence and hard work, a dedication to family and the community, and the help  of his wife, 4 children and future son-in-law, Simons Wholesale Bakery blossomed from a 500 sq ft warehouse to a 25000 sq ft manufacturing facility, with a customer base that extends throughout Southern California. 


After more than 20 years in the industry, Simon retired in 2009 and his daughter, Pearl, and son-in-law Sey, took over the business.  With the help of a dedicated and loyal staff, Pearl and Sey are committed to continuing the legacy of superb customer service combined with the goal of producing freshly baked, high quality bakery products.  We are constantly seeking to create new and innovative products and have introduced a gourmet line as well as an economy line to meet the needs of their varied customer base.  


Pearl and Sey are the proud parents of 3 teenagers, and hope to continue to provide a legacy for their children to continue in the future.